Over the course of this semester I have learned all that social media has to offer, from learning how to network professionally to how to set up a successful social media campaign. I feel I have done it all, and yet I haven’t even scratched the surface. Social media is one of those vast subjects that we will never stop exploring. New tactics, innovations and sites are being created every day. So what have I really learned and what can I apply to my every day and professional life?
1. It is important to have a personal brand. Know what makes you, you. I came up with a sentence that I feel describes me: “She keeps a smile on her face to motivate people to make the most of their day as she makes the most of hers.” Now I don’t mean to say that everyone should have a light hearted sentence about themselves; rather you must know how to present yourself the way you want others to see you, this includes social media.
2. I now have so much more respect for social media professionals. Social media never sleeps. For an organization to have a successful social media following, one where their followers are involved, they must respond to any and all comments in a timely manner.
3. When promoting an idea or campaign keep it simple. What makes social media so popular is that it gives users information they want on the go.
4. Before this class I had never used Twitter, needless to say this semester I have Tweeted more than I ever have. (Sorry to all my followers who had to put up with my boring social media related Tweets). I love that I can get healthy eating tips, news, celebrity gossip and find out what’s new in the public relations field all within just a few seconds.
Overall the most valuable lesson I learned this semester is that SOCIAL MEDIA IS SOCIAL! We must remember that social media needs to be interactive, it needs to be engaging and if you want your message to be noticed you must be creative in the way you present your idea to your target audience.